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How to Choose and Set Up the Best Email Service Provider for Your Mailing List Needs

Selecting the best email service provider (ESP) to host, organize, and send your marketing emails is foundational. The ESP you choose impacts deliverability, list segmentation capabilities, automation options, and ultimately your email strategy success. Follow these tips for identifying and configuring the best platform:

Compare Overall Features of the Best Email Service Provider
Research popular ESPs like Mailchimp, ConvertKit, AWeber, Constant Contact, and Campaign Monitor. Compare features like signup forms, automation workflows, analytics, integration capabilities, and ease of use.

Assess List Size Capabilities
Consider projected subscriber counts to determine the maximum list size each ESP can support. Avoid choices that will limit future growth. Scalable options are best for ambitious lists.

Check Deliverability Reputation
Vet each company’s sender reputation and ISP relationships affecting deliverability into inboxes. High delivery rates ensure your emails get seen.

Evaluate Automation Options of the Best Email Service Provider
Assess capabilities for send time optimization, welcome sequences, workflows by segment, action-based triggers, and advanced behavioral filters to tailor messages.

Review Analytics and Reports
Compare the depth of available email activity analytics like opens, clicks, and unsubscribes. Can you calculate metrics like clickthrough and conversion rates?

Consider Mobile Optimization of the Best Email Service Provider
Test signing up and viewing sample emails on mobile devices across providers. Mobile responsiveness ensures a great user experience.

Account for Compliance Needs
If operating internationally, confirm the ESP allows you to comply with data regulations like GDPR and CAN-SPAM Act based on subscriber locations.

Compare Pricing Tiers of the Best Email Service Provider
Weigh pricing of plan levels against the projected list size and volume of emails needed per month. Avoid choices you may outgrow quickly.

Read User Reviews
Research ESP user reviews on third-party sites like G2Crowd, assessing ease of use, features, deliverability, and customer support satisfaction.

When choosing a mailing list email provider, it is important to consider your needs and budget. For example, if you have a small list of subscribers, then a free or low-cost mailing list email provider may be sufficient. If you have a large list of subscribers or need more advanced features, then you may need to choose a paid mailing list email provider.

Here is a more detailed comparison of some of the most popular mailing list email providers:

Mailing List Email ProviderFeaturesProsCons
MailChimpLarge storage capacity, spam filter, virus scanner, calendar and contacts organizer, webmail interface, mobile appPopular and easy to use, offers a lot of featuresCan be slow at times, ads can be annoying
Constant ContactLarge storage capacity, spam filter, virus scanner, calendar and contacts organizer, webmail interface, mobile appIntegrates with other Microsoft Office products, offers a lot of featuresCan be complex for some users, not as popular as Gmail
AWeberLarge storage capacity, spam filter, virus scanner, calendar and contacts organizer, webmail interface, mobile appOffers a lot of features for free, easy to useCan be slow at times, not as popular as other email service providers
ConvertKitEnd-to-end encryption, spam filter, virus scanner, calendar and contacts organizer, webmail interfaceIntegrates with other Microsoft Office products, and offers a lot of featuresLimited features compared to other email service providers, not as user-friendly as other email service providers
MailerLiteLarge storage capacity, spam filter, virus scanner, calendar and contacts organizer, webmail interface, mobile appOffers a lot of features for free, easy to useNot as popular as other email service providers
GetResponseLarge storage capacity, spam filter, virus scanner, calendar and contacts organizer, webmail interface, mobile appOffers a lot of features for free, easy to useNot as user-friendly as other email service providers
BrevoLarge storage capacity, spam filter, virus scanner, calendar and contacts organizer, webmail interface, mobile appOffers a lot of features for free, easy to useNot as popular as other email service providers
Campaign MonitorLarge storage capacity, spam filter, virus scanner, calendar and contacts organizer, webmail interface, mobile appIntegrates with other marketing tools, offers a lot of featuresCan be complex for some users, not as popular as other email service providers
iContactLarge storage capacity, spam filter, virus scanner, calendar and contacts organizer, webmail interface, mobile appOffers a lot of features for free, easy to useNot as popular as other email service providers

Taking the time upfront to evaluate email service providers thoroughly equips you to confidently choose and configure the best platform tailored to your specific mailing list needs and strategy.

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